chapter  20
12 Pages

Designing and leveraging your network of expertise

This is about using the ideas of social network analysis (SNA) to understand, map, and manage the diffusion of a process innovation through a project-based organization.

Continuous and robust innovative business processes are a requirement for organizational sustenance and growth in a free-market economy. As a practice’s capability to compete on price alone is reduced, the ability to delineate and support the adoption and diffusion of an innovative business process becomes a critical necessity for organizational growth.