chapter  23
16 Pages

How to recognize when you’ve become an incumbent

Is it possible for a practice to be continuously and sustainably disruptive? Or, once successful, are you destined to become an incumbent, eventually disappearing as a result of a future disruption?

In Part 4 we spoke about using disruptive techniques that go beyond new business model innovation, and help leverage your practice’s quality and continuous improvement. Part of this effort is to keep your practice fresh and focused, and always on the lookout for unseen risk in order to keep abreast of best practices.