ABSTRACT
This chapter describes and explores the history, pedagogy, positioning and outcomes of Bocconi University’s degree in Management for the Arts, Culture and Communication (CLEACC). The programme, based in Milan, started in 1999 as a four-year degree and was in Italian. In 2004, following the Bologna Reform, it was transformed into an undergraduate three-year programme of the same name (CLEACC) and a graduate course (CLEACC LS), both in Italian. In 2006, CLEACC LS became a Master of Science in Management and Economics of Arts, Culture, Media and Entertainment (ACME) and has since then been taught in English. Starting from the academic year 2016–17 one of the two classes of CLEACC will be held in English.
