ABSTRACT
TV chefs and independent documentary filmmakers and writers have taken on the mantle of counter-cultural food education in the mass media by broadly encouraging ethical eating habits and denigrating the fast food culture. Eating habits have always been determined by a complex combination of social, technological and economic forces. Advertisements describe foods in terms of their appearance, their taste and their cost and are broadly taciturn about their nutritional value or the social and environmental impact of their production. Groups such as Food Aid, The Red Cross and UNICEF have a significant presence in many of the world's largest cities and are responsible for the proliferation of important food information that is not otherwise available. Sydney Harbour Bridge is the annual setting to bring people in the city together to converse, connect and most of all share knowledge about food. Breakfast On The Bridge marks the pinnacle of the annual Crave Sydney International Food Festival.
