chapter  10
38 Pages

The Vocabulary of Innovation: A Lexicon

Innovation is certainly one of the most popular words of the twentieth century. Yet innovation is only one of many words used to talk about novelty or newness. For example, in the nineteenth century, invention was the catchword. Today, artists talk of creation and, in the previous centuries, of imagination. It is only in the second half of the twentieth century that innovation has become a slogan, grouping a diversity of other words or concepts. Innovation is part of a semantic fi eld concerned with change and novelty/ newness in a large sense.