It was the architect Frank Lloyd Write who stated, “No stream rises higher than its source.” The same is true for teams and the character they display. As we interviewed many successful high school coaches and athletic administrators from around the country, they revealed the importance of modeling behaviors that they wanted their team to have. Because these nationally recognized coaches and athletic administrators wanted their athletes to demonstrate respect, responsibility, and sportsmanship, they believed that they too must demonstrate those character traits. If they wanted their teams to demonstrate respect for officials and umpires, they demonstrated the same behavior during contests. If they wanted their team to outwork all neighboring teams, they worked harder than all neighboring coaches. Effective coaches consistently model their expectations for how successful teams act.