While Coach Fox never manages expectations, effective coaches begin managing expectations before the season even starts. Many coaches trust the time-honored tradition of holding a pre-season meeting and having parents sign the parent-athlete handbook. The truly effective coaches are doing more. They understand that when parents and athletes hear or see something in a group setting they have a tendency to deflect comments; they rationalize that the coach must be addressing someone else. As a result, effective coaches, especially those involved in revenue-generating team sports, conduct individual parent meetings. The coach, parent, and their child attend this meeting.