ABSTRACT
Exoticized sexuality with an exaggerated “booty” has become one of the dominant tropes in the representation of Latina sexualities in Vogue and other fashion magazines. The technologies are used across different types of media and have been persistent over different historical moments. Vogue magazine was selected for analysis because of its wide reader- and viewer-ship, its historical presence, and its pervasive influence in the fashion industries. The sexuality exhibited by Latinas in the pages of Vogue tends to be exaggerated and explicitly manifested, rather than alluded to. Within this hypersexuality are specific embodiments that are racialized and considered part of the visual technologies used to represent Latina sexualities, many of which overlap with the portrayal of other women of Color. The scaffolding of Visual representations depends on presenting elements of familiarity combined with updated versions of old technologies of representation. The hypersexuality associated with Latinas has an expiration date.
