ABSTRACT
A regional analysis allows to thoroughly map out the evolution of Latino media, examine the factors that have contributed to changes in that region’s media landscape, and explore potential relationships among type and number of media outlets and size of Latino population. This chapter presents the findings of a study of Latino media in one region of the Southeast, which comprises six states: Alabama, Arkansas, Georgia, North and South Carolina, and Tennessee. Karl Polanyi takes issue with the narrow definition of economics as the particular behavior of rational individuals driven by needs and desires in a world of choice and scarcity. A transnational orientation has distinguished Latino media since the early 1880s to the present. Polanyi is a staunch critic of liberal economics, but he also criticizes classic Marxian economics, especially for assuming the determinacy of economics over the social. The arrival of Latinos disrupted the entrenched Black/White binary that had characterized the region.
