chapter  3
36 Pages

Case study one: Salamander and Lenwest

Salamander A.G. is Western Europe's largest manufacturer of shoes with ten factories in Germany and France. Salamander is also the only manufacturer in Western Europe to offer a full range of shoes for men, women, children and infants. In addition to its manufacturing activities, Salamander also possesses a chain of wholly owned shoe shops in Germany and in selected locations eslewhere in Europe and the world.