chapter  4
12 Pages

Case study two: Tianjin Nutrexpa Food Company

On 24 September 1991, Mr Samaranch, President of the International Olympic Committee, presided over the inauguration of the Tianjin Nutrexpa Food Co. Ltd (for summary details see Appendix 4.1), the first joint venture in China of Nutrexpa SA (Spain), sponsoring company of many sporting events in Spain.