ABSTRACT
Marketing professionals know they’re not going to have the time they’d like to devote to planning. So they’re going to have to make compromises. They’ll do what’s logical. Marketing professionals will spend their time planning for those products/services-target markets that are most important. Their present practice may be to develop marketing strategies and programs for a group of products to be sold to a given target market; for example, varieties of canned condensed soup. In such situations, place each group of products/services under a single product/service-target market classification. For some products/services, marketing professionals may be selling the same product/service to more than one target market. If they’ve developed distinct marketing programs for each of these target markets, then list these target markets separately under each product/service.
