ABSTRACT
As the global awareness of ethical and corporate social responsibility issues is continually increasing, conducting business transactions efficiently and effectively in a mere technocratic sense is no longer sufficient to preserve acceptability of business persons by society. Ethical and corporate social responsibility considerations must become as much an integral part of the managerial decision making process as marketing, production, financial, legal, and human resource considerations. Marketing, as a business discipline, is particularly vulnerable to criticism of ethical practices. Sub-disciplines of marketing offer extensive opportunities for unethical behavior. Despite all the scholarly attention, there appears to be a continuing gap between the concept of marketing ethics and their application by marketing practitioners. All manuscripts went through normal double-blind review process and each was revised at least twice before final acceptance. The operations of Multinational Corporations have posed major challenges to governments, development agencies, and analysts of international business.
