ABSTRACT
The society sees information as a valuable natural resource and communication as the paradigm for its own organization: the information network serving as connecting circuitry for all of the domains and functions of social life; autorregulation, constant retroaction and transparency of communication enabling convertibility and translatability of all knowledge to the hegemonic code of information. The fears of Colombia's citizens have given the media a significant place in society—the media have able to catalyze, particularly with radio and television, those fears which imprison in homes. The traditional sources of cultural production have replaced by the images and styles fueled by the dynamic of consumption which moves the market system; of course the "old" forms and traditional values still exist, but have "mixed" with those propelled by market forces. In a similar fashion, soap operas, weighty with dense narrative schematisms and an accomplice for ideological inertias, also play a decisive role in the reproduction devices of a Latin American imaginary.
