ABSTRACT
Long hair worn by men has historically come into vogue in cycles; the most recent explosion took place in 1964 with the arrival of Beatlemania on American shores. As the length kept getting longer, the original Beatle hairstyles would come to seem short by way of contrast. Girls also joined in, first with matching Beatle bobs, then with straight, shoulder-length hair. Services offered by such salons included individual styling, hair problem and hair personality analysis, wave straightening, thinning, restoring, conditioning, coloring, massage, sunlamp tanning, facials, and mudpacks. Long hair was banned in schools, at work, public meeting places, and in nearly every home with children. Sociologists, psychologists and other observers of the human condition offered many theories as to why long hair was in. During the reign of disco fashions in the latter part of that decade, male haircuts became significantly shorter as more rebellious or fashion-conscious youth reverted back to shorter styles as exemplified by the punk.
