180 Pages

A Review Article

This chapter identifies the characteristics of successful Chinese quick service restaurant chains. The most important goal of this research was to obtain insights and an understanding of the unique characteristics of management expertise applied in those successful Chinese restaurant chains. The chapter identifies the ten determinant factors for the success of the leading Chinese QSR chains, the major issues they face and personality traits shared by all the panel members. Ten factors are identified as the most important ones contributing to success of five well-recognized Chinese QSR chains, which include a good concept, consistency of food quality, standardized preparation and cooking processes, employee training, cost control, western management expertise, marketing, store brand awareness, customer satisfaction, and location. The employee recruitment has two folds: the recruitment of experienced service employees and qualified management level personnel. Other factors mentioned by at least one panel member include securing great sites, labor cost control, rising wage rates, and competition from other quick service restaurants.