ABSTRACT
The Chinese restaurant segment can be lucrative, but the blending of eastern and western cultures required for American Chinese restaurants produces a unique set of characteristics necessary for success. This study identified ten characteristics of successful Chinese quick service restaurant chains. Large Western restaurant companies that lacked these characteristics have lost millions of dollars in their ventures into the Chinese restaurant segment. This study analyzed successful Chinese quick service restaurant chains. Market challenges and opportunities for Chinese quick service restaurants and implications for both the industry and future research in this area are provided at the end of the study. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: <getinfo@haworthpressinc.com> Website: <https://www.HaworthPress.com" xmlns:xlink="https://www.w3.org/1999/xlink">https://www.HaworthPress.com> © 2001 by The Haworth Press, Inc. All rights reserved.]
