ABSTRACT
SUMMARY. The sovereignty of Hong Kong was transferred from the United Kingdom to the People's Republic of China in mid-1997. The study reported in this paper examines changes in consumer ethnocentrism and product-source preferences after this event. Ethnocentrism did not change, but product-source preference did change. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: getinfo@haworthpressinc.com < Website: https://www.haworthpressinc.com >]
