chapter  10
19 Pages

Unconscious Motivation and Culture

The [oncept of the Unconscious THE unconscious refers to "mental processes of which the subject is not aware" (Rycroft, 1972, p. 172). The concept is most closely associated with Sigmund Freud, although the idea existed before him. Freud identified two kinds of unconscious thoughts, the latent unconscious or preconscious, which