Culture, Narrative, and Human Motivation
To assume that culture is unproblematically internalized is to "oversocialize" the individual (Wrong, 1961) and to oversimplify the process by which a person actively appropriates socially shared meaning (Valsiner, 1989). Yet, to assume that individuals are equipped with a set of needs and that a culture simply supplies specific contents to it commits a fallacy of abstract individualism (Lukes, 1973). The fallacy lies in the assumption that the individual is endowed with a fixed set of needs and that a social institution is there to satisfy them, when in fact human needs are shaped and perhaps even created by the social institution.!