It is evident from the words of Avery Brundage, president of the International Olympic Committee (IOC), that many believed the IOC had made a disastrous
mistake in awarding the games to Mexico City. It is also clear that, although aware of foreign misgivings, members of the Mexican bid team shared a completely different
vision of Mexico and its place within the world. The Olympic Games offered such visionaries an unprecedented opportunity to refute such criticism and to implant an
image of Mexico overseas that was more compatible with the country’s undisputed economic and social development in the preceding decades.