ABSTRACT
This chapter has looked at the historical development and political cultures of the organizations studied. It argues that activist's political cultures are shaped by specific political projects and practices of imagination and that these projects directly influence the organization of activist's media practices. The study of digital activism has been constrained by a lack of a 'thick' ethnographic engagement with activist cultures. In the field of digital activism can have a serious repercussion on the type of data and knowledge that people have available about social movements and internet technologies. This chapter argues that it is only through an in-depth understanding of activist's political cultures that Cuban Government can fully appreciate the way in which they organize their media practices. In order to understand the complexity of activist cultures one needs to look at the relationship between political imagination and practice and one must appreciate how activist's everyday political practices are shaped by specific political projects.
