ABSTRACT
We do not make changes for the sake of making them, but we never fail to make a change when once it is demonstrated that the new way is better than the old way.
Henry Ford 2
This chapter considers both how companies learn and also how individuals learn in the contexts of performance and change. The purpose of a commercial enterprise is to achieve a fi nancial return for its shareholders while providing a variety of benefi ts for all its stakeholders including suppliers, customers, employees, and even the public at large.
