Why, then, was Monti effectively trounced at the 2013 Italian national elections?
The answer lies, in large part, to his inability to match the charismatic rhetoric,
seductive promises and emotional appeal of his two less qualified (but far more
popular) rivals, Silvio Berlusconi and Beppe Grillo. Whilst neither could match
either Monti’s track record of fiscal success or his economic knowledge, they
were nevertheless able to make far superior gains in popularity, via their ability
to connect emotionally with the electorate, and to use rhetoric accordingly to