The three dimensional economy (3D) illustrated through virtual worlds (VW) and virtual
social networks (VSN) provide real opportunities for companies in the ﬁelds of immersion,
interaction andvalue co-creation.VWwithout at least one individualmember of aVSN, being
linked synchronously or asynchronously due to persistence characteristics of the onlineworld,
is an empty space out of our scope. For practical reasons, when ‘VW’ is mentioned in this
document it means ‘VW and 3D VSN’ including serious games and Massively Multiplayer
Online Role Playing Games (MMORPG). Inputs coming from R&D and management
practices suggest that between the digital environment and the reality there is a mutual
enrichment process. 3D economy process relies on reducing decisionmaking cycles and their
persistent capabilities (e.g. with rehearsal/simulation functionalities) to provide a safer
workplace and collaborative environment. This may be understood through the ‘bridge
model’which not only integrates but surpasses the value chainmodel and the associated silos.
This bridge model lets value creation rise out in new distributed dimensions coming from
innovative practices, achievements and tangible outcomes.