chapter  4
29 Pages

Transition to a sustainable enterprise

The route to sustainable enterprise is a trajectory which sometimes involves small steps, gradual, evolutionary change, and in other cases more revolutionary leaps. Many companies go through distinct phases characterised by different attitudes to sustainability, implicit convictions, risks, opportunities and perceptions. One phase is not necessarily better or worse than another. It is much more important that the company is in the right phase for its own situation. In each phase different perspectives and interventions will ease the transition.