chapter  5
23 Pages

Collaborative sustainable enterprise: the increasing importance of stakeholders

The involvement of stakeholders in company activities lies at the heart of sustainable enterprise. Taking on board (legitimate) stakeholder interests and expectations when making decisions ensures that ethical, social and environmental issues are handled well. Social stakeholders must be involved in order to achieve fast, effective strategy implementation. The direction of the sustainability trajectory is far from clear. If you are setting out on your journey, it’s a good idea to bring along a number of partners. Companies really intending to operate sustainably must be prepared to commit to stakeholders to create social value. The Netherlands, with its strongly institutionalised

consultation structures between stakeholders, the so-called ‘Rhineland model’, traditionally provides a good basis for this.