chapter  2
Social constructions of environmental problems
Pages 22

Environmental issues do not simply exist ‘out there’ as if they have an existence separate from human society. Rather, specific environmental problems and harms are always constructed as such through complex social processes of selection and affirmation. Objective harms do exist, but which harms come to public attention depends upon the successful mobilisation of information, opinion and consciousness. It takes issues entrepreneurs to make people sit up and take notice.