ABSTRACT

This chapter focuses on our environmental sustainability engagement, through speaking greening. The chapter addresses the methods, strategies, and outcomes of the marketing process in the sport industry, focused on speaking greening. The sport industry has embarked on the journey of greening in devising the right strategies, activating the relevant ideas, and measuring how effective the marketing process has been in positioning the sport industry as a critical actor in the environmental protection movement. The chapter also examines the link between sport and the natural environment was established with a review of how the marketing of greening efforts are communicated within the sport industry. A marketing strategy frames the conversation had among the sport industry network. Sport is offered as both participation and entertainment goods and services, with a number of stakeholders that assist in its delivery.