ABSTRACT
This chapter aims to provide theoretical foundations for understanding pro-environmental behavior pertaining to sport by reviewing existing research on this behavior in broad contexts and showing the application of the reviewed information to the sport context. Based on the intent-oriented definition, pro-environmental behavior was defined as actions undertaken with intent to benefit the environment. Moreover, the three types of this behavior were introduced, namely environmental activism, non-activist behavior in the public sphere, and private-sphere environmentalism. Internal factors encompass personal preferences or tendencies. Pro-environmental behavior is further influenced by external factors, including: physical and social environmental constraints, social norms, incentives/punishment, and information. This section discusses the main tenets and applications of three theoretical frame-works that are useful to explain the processes through which individuals make decision to perform pro-environmental behavior: the theory of reasoned action (TRA), the theory of planned behavior (TPB), and the VBN theory. The VBN theory explains that pro-environmental behavior is a function of values, beliefs, and norms.
