chapter  5
19 Pages

Subject Constitution within the Protestant Ethic and the Spirit of Capitalism of Industrial and Postindustrial Capitalism

As previously highlighted through the constitution of modernity via the social class language game of rich, white, heterosexual, Protestant men, who interpellated and embourgeoised social actors through the family, church, mercantile, and agricultural social relations of production, subject constitution in contemporary globalization and postindustrial capitalism must also be viewed through our phenomenological structural framework. However, contemporarily, the social class language game of the Protestant ethic and the spirit of capitalism is no longer solely under the auspices of rich, white, Protestant, heterosexual men. Since the 1960s it has been under the auspices of a multiracial, multicultural, multisexual, and multigender upper-class of owners and high-level executives, who, after their interpellation and embourgeoisement via the family, church, mercantile, and agricultural production by rich, white, Protestant, heterosexual men, are seeking equality of opportunity, recognition, and distribution with their white counterparts, through education and the media as ideological apparatuses for industrial and postindustrial capitalism, within the global class division and social relations of production of the Protestant ethic and the spirit of capitalism against the underclass language game of their communities and other modes of organizing the world arrived at through the deferment in ego-centered communicative discourse. Hence, whereas rich, white, Protestant, heterosexual men interpellated and embourgeoised the peoples of the world via the family, church, and mode of production, contemporarily, since the 1960s, education, the media, and mode of production are the dominant, especially in postindustrial societies such as the US and UK, ideological apparatuses employed by the multiracial, multicultural, multisexual, and multigender upper-class of owners and high-level executives to interpellate and embourgeois the peoples of the world into the ethos of the Protestant ethic and the spirit of capitalism.