ABSTRACT
In general, so far, computers have not been specifically harnessed to produce creative ideas and insights for managers by themselves. Rather it has been through the interaction of people and computers that ideas have been produced. There is now a range of computer software which can be used to assist creative problem solving. This stretches from purpose-built software to more general-purpose software which can be used to stimulate creative thinking. In addition, some software is useful for the individual working alone while other software is of benefit to groups of individuals working on a problem or project together. The amount of software available has expanded considerably over the past few years with recent development of applications that will run on hand-held and mini computers fitted with touch screens – commonly referred to as ‘apps’. In the future we may expect to see a greater emphasis on programs that facilitate visualization in one way or another. Developments on the Internet have also led to the setting of social network sites and these to have facilitated the ideation process. Indeed, the very existence of information on Internet sites can act as a spur to ideation. Photographs and videos can act as a spur to ideation and, with the aid of computers, their use can be made in creative problem-solving sessions.
