Preparing to Manage

The short course on preparing to manage artists is this: get some education, get some experience, build a network, fi nd some clients, and then go to work managing. This chapter includes details on some of those steps, but it also includes a deeper look into the realities of the business, and the character of the relationships that a manager develops in the industry. And, most importantly, it will help managers understand the realities that have an impact on their effectiveness at advancing the careers of artist clients.