ABSTRACT

As abruptly as the "crisis in social psychology" subsided during the mid-1970s, the domain of applied social psychology emerged. The establishment of two annual monograph series (Bickman, 1980; Kidd & Saks, 1980), the development of a new journal, Basic and Applied Social Psychology, in addition to the more established Journal 0/ Applied Social Psychology, and the publication of several related textbooks (e.g., Perlman & Cozby, 1983) all attest to the rapid growth of applied social psychology in re cent years. The explicit emphasis on community problem solving and field research methods within this literature seemed to respond to many of the concerns raised during the 1960s and early seventies about the relevance of social psychology to contemporary societal issues (cf. Elms, 1975; Ring, 1967; Smith, 1973).