ABSTRACT

One of the biggest changes in the mediascape in the 1970s was the advent of television, which threatened the exclusive status of film as a visual entertainment medium and one of the government’s most useful tools for the dissemination of information. On the commercial front, as in other countries such as the US, the UK, and Japan, television in Korea was seen as a strong potential competitor to the film industry. Acknowledging the threat they faced, throughout the 1960s film companies in these countries sought “convergence at all levels”.1 For example, Korea’s neighbor Japan was one of the first to restructure its media industry, opening up a new era of collaboration between film and television.2 These changes caused by the advent of television, however, came to Korea belatedly in the 1970s.