chapter  3
18 Pages

A Profi le of Media Exemplars by the Numbers

This conclusion presents some closing thoughts on the concepts covered in the preceding chapters of this book. It presents the statement that in studying media professionals known for their ethical leadership and in analyzing the profile of their moral orientations that emerged, we may deepen our understanding of morality in media practice. The book builds on earlier works that suggested moral psychology approaches ought to be brought to bear on media practice. It offers a modest step toward a more comprehensive theory of moral action in media. The claims of virtue ethics and media practice on media exemplars mirror the shift away from a one-dimensional focus on moral reasoning and the cognitive-developmental perspective of Kohlberg. The power of moral psychology approaches' contribution to ethics theory lies in the reinforcement of an ethical naturalism. Couldry has emerged as a central voice championing the value of neo-Aristotelian ethics for media.