ABSTRACT

Colin Cherry has suggested that ‘Communication’ has become one of the broad, unifying concepts which occasionally arise to counter the centrifugal tendencies of specialist studies. He names sociology, linguistics, psychology, economics, neurophysiology, semiotic, and communication engineering as disciplines in which the notion of communication figures, and we could certainly add zoology. Alternatively, one might say that the word has become a peg on which to hang a whole wardrobe of notions which are too unfashionable, garish, or otherwise unpresentable for use as everyday wear. Mr. Barnett is well aware of the dangers in so convenient a term, and has confined himself to an account of the bearing which studies of animal behaviour and of human behaviour have on each other. Or rather, he has spoken of the bearing which the study of behaviour and communication between animals has on that of men. (This is one communication channel which usually carries one-way traffic only.)