ABSTRACT
This chapter looks at CSR in the Las Vegas casino industry with a focus on local community impacts, although the effects of these corporations actions often stretch beyond the confines of the city. It discusses the results of qualitative research with nonprofit managers in the Las Vegas community that demonstrates how casino corporations in Las Vegas community engages in CSR motivated by a business case and not a moral obligation. The chapter considers an approach to CSR that impacts casino corporations efforts to address problem gambling and other negative externalities created by the casino industry. It explores the complexity of communicating casino CSR efforts in the Las Vegas community as found by interviewing nonprofit managers in the area. Finally, this chapter addresses the difference between functional and moral approaches to CSR from the perspective of the industry's efforts to promote responsible gambling, considering the way that casinos treat problem gamblers and the negative social costs these problems can create.
