ABSTRACT

This chapter discusses the points that arise when considering the case of corporate social responsibility in the casino industry. It looks first at some practical and ethical concerns about the use of strategic CSR by casino corporations. Finally, the chapter draws some conclusions from the Las Vegas case study that can be applied more broadly to discussions about CSR and the role that business should play in society. Corporations often work with community nonprofits as a part of their strategic CSR efforts. When casino corporations engage in this kind of CSR with local nonprofits, nonprofits may suffer some consequences that may work against their efforts to fulfill their mission. Thus, the case study of Las Vegas shows that a corporation needs to communicate its CSR actions not just to its consumers, who may make purchase decisions, but also to a wider range of stakeholders in order to fill the moral obligations that extend beyond its functional ones.