ABSTRACT

The future is the changes people make to the present, through their motivation, behavior and action. Motivation is the internal condition that gives rise to what we want to do, based on our goals, what we can do based on our capabilities, and what we will do, based on our will. Motivation is the ethos of goal-orientated behavior. The engagement with the future is a matter of will. Make one's choice and have the Will to Engage. Every new product introduction helps the development team in expanding its future potential, by training the marketplace into the use of new technologies. Scenario-based decision making is all about having informed judgment about the present, in order to create future based advisory sets of possibilities. The future as a choice' strategy forces forward thinking and adaptive mindsets, without which maintaining growth is a practical impossibility.