ABSTRACT

Many observers point to 2007 as a major breakthrough for engaging the American public on climate change. Yet despite record media attention and the strongest conclusions to date by the scientific community, survey data show that Americans still remain uncertain about whether climate change is a problem, and whether or not it deserves to be a political priority. Public opinion obviously matters. At the national level, as long as climate change remains a non-issue for the American public, it will be very difficult for elected officials to reach a consensus on major policy action, and for the United States to participate in international agreements. Policy gridlock, therefore, is in part a communication problem.