ABSTRACT
This chapter suggests the need for epistemological nervousness. In accounting for the appearance or absence of creative thinking, cognitive psychologists are concerned with differences between highly creative and highly divergent individuals in the characteristic ways in which they come to grips with their environment. Positivism tends to criticize other epistemological positions not so much in terms of what their research says, but in terms of their epistemological credential to even speak, if they do not measure up to Positivisms own standards of scientific rigour. The distinction between Positivism and The Interpretative Tradition is the fundamental epistemological distinctions. Empiricism is an epistemological position based upon the idea that research can simply be about using sensory experiences to observe things happening. Falsificationism provides firmer epistemological grounds upon which to build the theories of the world and can be invaluable for the research into creativity and business innovation.
