ABSTRACT
Over the past seven chapters, we have examined a variety of ways in which culture is used strategically by German transnational businesspeople working in the City of London. The results of this admittedly limited overview suggest that transnational businesses are neither dominated by national cultures nor wholly detached from them, but exist in a system of complex relations between different global and local cultures, both national and organisational. More significantly, however, the findings of this study have implications for both theoretical and practical implications both for researchers in anthropology and international business, as well as for practitioners conducting business in the globalising environment. In this final chapter, I will restate my conclusions and consider the theoretical contributions and limitations of this volume, along with the possibilities that it opens up for future research.
