ABSTRACT
Communication is highly valuable tool for the study of tourism as a social phenomenon. It examines all types of messages linked to tourism, including word-of-mouth, the Internet, the postcard. It also focuses on the array of organizations directly and indirectly involved in tourism and at individuals who are potential tourists. these three elements the image of the destination, the image and the imaginary, and intercultural communication at both the individual and group level it becomes a complicated challenge for metropolitan areas to manage their websites in an era of growing competition for tourists. Research in the field of tourism communications has highlighted the complexity of the decision-making process, and especially the role of the imaginary, of potential tourists. The Web's structure of 'one to many' allows a site's single message to reach thousands or millions of viewers. Destinations have been widely studied, especially in the English-language literature.
