ABSTRACT
The use of a 'media and religion' label suggests a theoretical, conceptual and methodological unity underlining the studies in this field where in fact there seems to be no such thing. A good deal of the literature frames the discussion about media and religion in the context of the debate over secularization, questioning whether secularization is a 'media effect' on religion. One of the main debates about secularization has been the authority of scientific arguments for example, Darwin's theory of evolutionin the face of revealed truth. In a study concerning the mediatization of politics, Strmbck matches the notion of 'colonization' with a 'fourth phase' of mediatization. Lynn Schofield Clark suggests that the study of media and religion should be framed on the cultural production inside a society. As a result, transformations in the relationship between media and religion do not indicate either that religion is stronger or weaker.
