ABSTRACT
The Superstars are the global brands that have been hugely successful in world markets. For the initial list, I have chosen to use Interbrand’s annual study of the 100 Best Global Brands. In 2009, 11 German brands managed to make it to the top 100. They are Mercedes-Benz, SAP, BMW, Siemens, Volkswagen, Adidas, Audi, Allianz, Porsche, NIVEA and PUMA in that order. Most of them retained their positions in the 2011 and 2012 top 100 lists as well.
