ABSTRACT
The chapter focuses on Sex Shop Architecture, Makeover Architecture, Provocative Architecture, Pole Dancing Architecture, Prostituted Architecture and Agender Architecture. The 'makeover paradigm' is a key characteristic of postfeminist media culture that extends beyond the physical body of corporeal woman to promise an entire remaking of female subjectivity. Pole dancing originated in Vancouver during the 1970s and 80s, and is considered an extension of exotic dancing, with the pole introduced as a prop on which to perform tricks and spins. Many women who are prostituted may be forced into prostitution through childhood abuse, addiction and trafficking. The Agender Selfridges store on Oxford Street in London by Faye Toogood aims to create an atmosphere of gender neutrality. Rashid suggests that the 'interior needed to be inviting and visually provocative when seen from the street' and directly addresses how hypersexual architecture in urban life is required to provoke and incite the general public.
