ABSTRACT
The expression 'fan funding' refers to the participation of fans in cultural productions through financial contributions made to a specific project, in response to the request of a creative subject. Fan funding platforms may be categorized according to the proposed funding model, the functioning or the business model. It is possible to distinguish two funding models according to the type of funding: in some cases fan funders acquire the right to receive part of the possible earnings generated by the commercial exploitation of the output in return for their contributions, which in such cases appear as micro-investments rather than simple donations. Fan funders of a project may be divided into two categories: people already acquainted with the artist and appreciative of his/her work prior to the campaign, and people who discover him/her on this occasion. In fan funding, everyone who economically supports a project is considered a fan.
