ABSTRACT
Dynamics of space and place and the process of deterritorialization have become central topics in media research due to new technological developments, increased media mobility and transnationalism. The recent transformations caused by mobility and advancements in media technology indicate a separation of space and place, meaning that social relations are not necessarily formed face to face. Rather, they are increasingly established across vast distances through media. Particular interpretations and understandings of the series as multi-layered, playful and sexually subversive exceeded national and cultural boundaries and were shared virtually, across distances. The appropriation of cult readings of the show offered tools for fans to evaluate their national contexts from more global perspectives. The possibility to download and stream episodes on the Internet, and to watch them anytime and anywhere, seems to epitomize the contemporary global media culture that has left national TV programming behind. Media use is seen as more fragmented, multi-layered and individualized than before.
