ABSTRACT
A variety of data clearly demonstrate the relative inability of churches in Britain to attract either children or adults with no child churchgoing experience. An acute decline in child attendance over several decades has led to a steady increase in the proportion of the British population with no churchgoing childhood. If the churches’ mission strategies were not to change, churchgoers would increasingly form an elderly and shrinking minority of the British population whose resources are likely to be focused on preserving empty buildings rather than mission.
